openSUSE Conference - Chameleon Ad

The openSUSE Conference 2013 is ad portas and the media has already caught on to this Open Source event in Thessaloniki, Greece. There was a recent request for having an ad about the openSUSE Conference featured in a German Linux magazine. I quickly jumped to the action looking for ideas on what ways are more effective in delivering an ad about our project.

The first thought was to make something that talked about the conference and the things that will make the conference shine. However, a second thought also came through. The openSUSE Conference is just the result of a much bigger project, the openSUSE Project. If we are to feature an ad about our conference it should be centered on the project and not the conference necessarily.

Why? Because there are many conferences and events every year. It is hard for the general public to know and acknowledge the differences of conferences around the Linux world. However, there is only 1 openSUSE Project. The conference's main event is not the conference itself, it is openSUSE. Therefore, I thought that rather than having the conference-made logos and graphics, we should focus on the main event, openSUSE.

In the end, this is what will go on the magazine. I hope you like it!